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THE BRANDON SUN • WESTMAN BUSINESS • OCTOBER 26, 2023
Doing it locally, doing it better. Corral Communications general manager BJ Hersak stands in front of the Bell MTS logo at 2741 Victoria Ave. in Brandon, one of the company’s five locations in western Manitoba. (Matt Goerzen/The Brandon Sun)
Shopping online has been a growing market trend for years, and throughout the recent pandemic that trend accel- erated. But those who shop online will know how impersonal and sometimes unhelpful that experience can be. While experiences vary, of course, it’s not stretching the truth to say that you take a chance when you purchase items online. Many large online retail companies have poor customer service, and more often than not it’s difficult to find “live” personnel who can answer your ques- tions in a timely fashion. And if you have a problem with your purchase, you might just be on your own, partic- ularly with the Amazon’s of the world. It’s one of the reasons that local com- panies like Corral Communications emphasize the importance of not only having a physical and accessible pres- ence around western Manitoba, but they also dedicate themselves to get- ting to know their customers, and as a result, they get to know what they need. While it may feel ironic for a retail
business that specializes in tech to em- phasize the shop local tag line, Corral Communications general manager BJ Hersak says that personal touch means everything. “I’ll tell you right now we’re going to do it better,” Hersak says. “We’re going to do it better than ordering it online. We’re going to make sure that you have everything you need. And when you leave the store, we’re going to make sure that your new device or new ac- cessory is connected and working. We make sure that you’ve got every- thing you need at the best price with the best value and the best capabilities. And we do it better than anybody else.” Corral Communications is all about technology. Whether you’re looking for a new smartphone or high-speed inter- net, their knowledgeable and experi- enced staff will be there to education, explain and offer the help you need to make the best use of the latest tech- nology, for both personal and business use. Corral Communications is one of the
largest licensed providers for BellMTS in the province, with five locations in western Manitoba, including two retail stores in Brandon, and three others in Russell, Virden and Neepawa. And while you may not recognize Corral Communications from the look of the stores themselves – BellMTS and Bell mobility carry a very strong visu- al brand – that’s by design. Hersak says he wants his customers to know that whatever they buy from Corral Com- munications, they can walk into any other location in another city or prov- ince, and have the same experience as they would in a local store. That said, the value of being local means that all 15 company staff live in the communities that they work, and customers get to know who they’re dealing with on a far more personal lev- el. As a result, you’ll know it’s a Corral Communications store by the quality of your experience.
We’re the local
guys, we’re here, we’re part of the community. And I think that that’s the difference ”
– BJ HERSAK GENERAL MANAGER CORRAL COMMUNICATIONS
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