THE BRANDON SUN • WESTMAN BUSINESS • OCTOBER 24, 2026 10 Celebrating 70 years of craftsmanship and innovation
BY WENDY KING T ime is a powerful test of commitment, whether it be to an idea, a project, a place, or a business. Here in Manitoba, J&G Homes continues to demonstrate a strong commitment, tested by time and forged in relationships with the people they build for and the communities where they live. “We are committed to ensuring our cus- tomers receive the very best value and ser- vice experience, delivered with integrity and respect. Our goal is to achieve lifetime relationships with our customers, business partners and employees in an environment that encourages new ideas, innovation and growth,” says Jennifer Joubert, content and brand specialist at J&G Homes. Established in Brandon in 1956 by Jake Jacobson and Walter Greiner, the company is celebrating 70 years of working and build- ing in southwestern Manitoba. They’ve con- sistently offered quality craftsmanship as a trusted industry leader across a full range of innovation design, and custom development from building affordable homes to prestige properties and commercial developments. What began as a local construction busi- ness has flourished across three generations of the Jacobson family and thrives today as a family-owned group headed by Jared Ja- cobson. Throughout the decades of growth, the family-business ethos and rootedness to the Brandon community remain as qualities which have enabled the company to adapt to the changing needs of their clients. “Customers today want to be much more involved in the process, and I think that is a positive change. They have access to more inspiration and information than ever be- fore, so they come to us with very clear ideas about how they want their home to feel and function,” says Joubert. “Our role has evolved from simply build- ing a home to guiding customers through hundreds of decisions and turning those ideas into something that works in real life.” That collaborative process means custom- ers are choosing more than a house: they are giving thought to how they want to live, how their family may change, who they will wel- come into their homes, and even whether they will work from home. “Our process reflects all of that,” she says. “Clients start by talking with our sales team about their needs, budget and wish list. From there, our drafting team can mod-
Jeff Mann - General Manager of J&G Homes (Supplied)
More important than the
places and spaces we build are the people we serve.”
Amanda McDougald: Senior Drafter (left) Jillian Adair : Designer (rght). (Supplied)
To gather those stories, Manitobans are invited to share their genuine J&G story, memory or experience through the website. Stories should be between 75 and 500 words. Storytellers will be entered for a chance to win a $70,000 credit towards a new build. And, true to the company’s own family roots, this offer can be passed down through your next generation. For 70 years, J&G Homes has built qual- ity homes and communities in southwest Manitoba, but more important than the places and spaces they build are the people they serve. “Seventy years does not happen because of one person or one generation. It happens because people continue to trust you. Fami- lies trust you with one of the biggest invest- ments and most personal spaces in their lives,” says Jennifer Joubert. “Our customers are the foundation to our success.” ■
working alongside you,” she says. And that’s why this anniversary year, J&G Homes is doing more than just marking a day on a calendar. “When a company reaches 70 years, it would be easy to tell the story through dates, buildings and milestones. But that isn’t real- ly what 70 years means. It represents thou- sands of individual stories: people getting the keys to their first home, families growing, employees who have spent years building this company, trades and partners we have worked alongside, and neighbourhoods that have grown around those homes,” she says. “That’s where our ‘70 Years. Thousands of Stories’ campaign comes from.” The campaign is a celebration, and Man- itobans are invited to share the stories con- nected to their J&G - built homes. Joubert explains that they want the anniversary to be about recognizing and celebrating the peo- ple who made those years possible. “J&G’s history belongs to all of the people in our community,” says Joubert.
— JENNIFER JOUBERT, CONTENT AND BRAND SPECIALIST, J&G HOMES
ify plans, and our designer will work directly with homeowners on finishes and details. Our construction team then carries that vi- sion through to possession.” For J&G Homes, the role has grown be- yond the construction of individual houses. “We’re helping create neighbourhoods where people live, raise families and put down roots,” she says. The story of J&G has never been only about houses, it’s about the people who built them, the families who have lived in them and the memories created inside them. “Employees choose to build their careers with you. Trades and businesses continue
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